Visual Design Strategy

The journey so far.

 

2012 - 2015

I started as a Marketing Coordinator for a community college in South Orange County, CA.

Working part-time at Saddleback College as a project specialist, I designed event signage, promotional postcards, poster series, and social media content under the supervision of the Public Information Officer.

2015 - 2016

I became a Graphic Designer for a non-profit marketing agency in Los Angeles, CA.

I collaborated with our copywriting and video departments to create social awareness campaigns for the following clients:

  • Venice Family Clinic

  • Tower Cancer Research Foundation

  • Beit T'Shuvah 

  • Culver City

  • Media Policy Center

  • Coalition for Engaged Education

2017 - PRESENT

I’m an in-house Graphic Designer for a B2B Agency in Austin, TX.

Our marketing team identifies unique opportunities for new business and internal growth, utilizing design as a strategic business tool to reach our goals. Although I'm working for a single, corporate identity, I manage everything from email newsletter design, brand asset management, event promotional materials, custom illustration, digital ad design, and downloadable products.

What’s Next

I partner with local organizations to solve business problems.

My freelance clients range far and wide as far as their respective industries are concerned, but their passions, their goals and their respect for design strategy have made them each a pleasure to work with.


CONTACT

Ready to work together?

Feel free to contact me directly at lucyruthdarby@gmail.com