So maybe I convinced you in my last post or maybe you came to this decision on your own. Either way, I’m thrilled you’re here and I’m happy to help. The following tidbits are meant to help you create a basic structure for your personal/professional website.
1. Contact Page:
Duh. A way for people to contact you! If you’re selling a skill or a trade or, heck, you’re just doing what you’re doing with the hopes someone will notice you, have a way for them to say “HEY I TOTALLY NOTICE YOU.” Whether it’s a form on a webpage or your email at the bottom of your About Page or just a link to your Facebook profile, be okay with being accessible.
2. About Page
Writing an effective About Page is probably one of the most under-appreciated art forms. This is the overview of who are you and why should people be viewing your site. Be sure to cover the basics:
- Your name.
- Your location.
- What you do.
- How long you’ve been doing it.
- Depending on your creative field and the overall tone of your site, feel free to include any awards, credentials, degrees, schooling, certifications you’ve received.
- End with a personal tidbit. You’re not an insentient robot. Unless you are, in which case, end with a joke. :-D
We live in a beautiful digital age. And we are fiercely visual creatures. Ideally, include photos of yourself at work. When I say, “at work,” I mean in the midst of your creative habitat. Just being you. Filming on a shoot, recording in the studio, sketching at your desk, the list goes on. I’m a hardcore advocate for beautiful photography. Some tips:
- Ask your photographer friend (we all know one) to take some photos of you. They’ll be happy for the opportunity and you’ll get some nice photos for your website. It’s a win-win.
- Make sure your images are high-resolution.
- If you’re uncomfortable with photos of yourself, get creative and showcase your work instead. Which brings us to our next point…
This is your chance to shine. Create a digital showcase of your best work. Whether it’s a collection of videos or a scrolling gallery of your artwork. I would definitely recommend attempting to show your work with video, photographs or thumbnails. Lists are fine if that’s the standard for your field.
Okay, this one is completely optional and it’s really up to you BUT I strongly recommend it. It’s the best and most efficient way to give your visitors an accurate sense of your voice, your style and your expertise. You don’t have to get elaborate or in-depth. Honestly, even if it’s just a short update on a new project or an upcoming gig, you are way ahead of the game.
And that’s… pretty much it. Those are the essentials to a solid personal/professional website. Obviously, your style and material will change and your site should reflect that.
But these are the basics.
Now go kick some ass. :-)