Case Study

Corporate IT Solutions

 
 

Background

Corporate IT Solutions (CIS) is a customer-centric MSP focused on providing customers with a holistic approach to network infrastructure and IT support services. This approach combined with in-house technical expertise allows their company to remain persistently adaptable to new challenges.

Original Logo

Original Logo

Challenge

Although CIS provides end-to-end network solutions, their current brand identity doesn’t accurately reflect their impressive range of IT services, their dedication to true customer-support, and their dedication to providing design and deployment of new network technologies such as SD-WAN.

Our goal was to develop a visual identity that:

  • Focused on being customer-centric, not cold or unapproachable 

  • It must clearly identify CIS as experts within the IT industry, not confused or associated with other industries 

  • It must reflect adaptability to current and emerging technologies

Solution

After several internal meetings, we identified a new focus for the company and a new direction for the logo identity design. Corporate IT Solutions: Software Defined Management (CISSDM) is your all-in-one Managed Service Provider (MSP) that can design, implement, and deliver a customized network on a comprehensive and foundational-level.  

The custom typeface is encompassed by a rounded rectangle, a design feature that we used across the visual identity to communicate the idea of “all-in-one.”

Logo Design

Logo Design

The logo informed the rest of our collateral design, focusing on rounded accents and our key gradient on dark backgrounds.

Business Card

Business Card

The largest deliverable from this project was the client dashboard redesign. The team wanted to offer their clients a dynamic and visually engaging platform where they could monitor all of their active resources and devices from a central location.

We collaborated on a variety of wireframes for the homepage, before landing on a design that highlighted the key metrics and network status in the first section. The second section focuses on an interactive map display and real-time network availability. Below the fold are new tickets and a menu of “Quick Links” for customers to access key information.

CISSDM Client Dashboard Redesign

CISSDM Client Dashboard Redesign

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