Week 1

1. Kickoff Call

We’ll setup an ideal time to chat over the phone for about 15 - 30 minutes to discuss the details of your project, including deadlines, requirements and budget.

2. Statement of Work (SOW)

I’ll send you a document outlining the project details we discussed over the phone, along with a pricing estimate and suggested timeline.

3. Approval + Deposit

Once we both agree to the nitty-gritty, I’ll request 50% of the total project investment and we’ll get to work!



Week 2-3

4. Creative Brief / Strategy Document

Together we’ll develop a strategy document, outlining our specific goals and how we measure the success of the project.

5. Design: R1 & R2

We’ll start to explore design options and go through a maximum of 2 rounds of creative revisions.

6. Client Approval

Once the design assets have been approved, we can begin the project handoff!



Week 4 - 6


We’ll determine order, delivery and pick-up details (typically depends on project).


I’ll submit the design files via Google Drive, Dropbox, or your preferred file sharing method along with a checklist of the provided files and how to use them.

8. The Hopefully-It’s-Not-Goodbye-Forever Call

Obviously, I’d love to continue working with you, but I don’t want to overstay my welcome.



Ready to work together?

Fill out the project inquiry form to begin your next project.

Or feel free to contact me directly at lucyruthdarby@gmail.com