I’m a design lead with a background in brand strategy and customer experience design.
For the past 10 years, I’ve lead cross-functional teams through design thinking methodologies to deliver strategic and human-centered design solutions.
Hi, I’m Lucy.
Snapshots of me at work
Design Lead - Forge54 (54-hour volunteer hackathon with the 100 top designers and developers in Orange County)
UX Design Research Lead - General Assembly
Designing and teaching UX/UI curriculum for workshop sessions - LearningFuze 2019
Design mentorship for 10+ interns
UX/UI Bootcamp Instructor - LearningFuze 2020
A little more about me
What was your first job?
In 2011, I started working as a set designer for a community college theatre. I was taking classes on every aspect of theatrical design, from costume history and lighting techniques, to prop construction and scenic painting.
I ended up taking a graphic design class to learn how to better design stage props. The rest is history.
Favorite snack while working?
Anything covered in chocolate. Pretzels, nuts, raisins, fruit - I don’t discriminate.
What are you reading right now?
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Do you have any hobbies?
Honestly, I just read a lot. Mostly about business, design, and strategy, but I’m trying to catch up on some of the classics. I also love to cook (mostly Cuban food. Thanks, mom.)
What’s your favorite time of day?
6:15PM. There’s a very particular way the sunshine beams into our living room (where our cat will typically nap) and it just reminds me to take a deep breath and a long break.
Always open to new opportunities.
Contact me at lucyruthdarby@gmail.com