MEET Lucy Darby

Digital marketing meets visual design.

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ABOUT

From college fundraisers to non-profit marketing campaigns.

 

Based in Orange County, I partner with local businesses and non-profit organizations to develop design materials that reflect their mission. My services include:

  • Logo + Brand Identity Design

  • Social Media Campaigns

  • Email Newsletter Design

  • Printed Event Materials

  • Promotional Materials (Swag)

  • Banner Ad Design

 
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Services

Why you should work with a visual designer. 

Implementing quality design across every touchpoint of your brand isn't easy. That's why it's incredibly valuable to partner with a helpful designer who knows how. 

 
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LOGO DESIGN

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COPYWRITING

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Social MEDIA ADS

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EMAIL NEWSLETTER DESIGN

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PRINT COLLATERAL

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DIGITAL PHOTOGRAPHY

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Website CONSULTATION

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VIDEO EDITING

 
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Portfolio Highlights

Personalized design support for every project.

Working with a visual designer should be a collaborative, educational, and uncomplicated process. That’s why I loved working with these clients.

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Visual Identity Design

Refuge Recovery 

Founded by Noah Levine (Author of Refuge Recovery), the visual identity of Refuge Recovery needed a reinvigorated visual identity and website design, while maintaining the integrity of the existing logo concept.

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Brand Refresh

Karuna Recovery 

I collaborated closely with the owners of Karuna Recovery (affordable luxury sober living homes in Los Angeles) to refresh their old logo and create a contemporary visual identity that would effectively translate throughout their new website design.

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Sponsorship CAMPAIGN

The Coffee Podcast

This Austin-based podcast focuses on every touchpoint of the coffee industry, from seed to cup. We worked together to redesign The Coffee Podcast website and logo identity to make their mission more accessible to potential sponsors.

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PROGRAM AWARENESS CAMPAIGN

Ocean Institute

Ocean Institute was the selected non-profit for the focus of Forge54 2017, a skilled giving weekend of over 100 creative leaders in Orange County. I managed a team of copywriters and designers to design the assets for the program awareness campaign.

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E-COmmerce 

My Big Fat Cuban Family

Migrating a local blogger's hispanic food poster business from Etsy to Shopify increased her yearly revenue by 300%. Since running a strategic series of promotional ads on social media, My Big Fat Cuban Family has drastically expanded her audience reach.

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Non-profit Packaging DESIGN 

ENP Coffee Co.

My partnership with Serengeti Trading Co. resulted in an effective redesign to their coffee packaging. After copious research and brand positioning, we were able to easily address the unique challenges of corporate social responsibility.

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Responsive Website Design

OC Digital Workshops

Keeping their target audience in mind (recent college graduates), OC Digital Workshops needed a welcoming identity and an accelerated website launch to quickly start communicating with their audience. 

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SOCIAL MEDIA CAMPAIGN

Summer of Theatre

Since 2015, I worked with the Division of Fine Arts at Saddleback College to create the social media campaigns to promote their annual Summer of Theatre event. As a direct result of our marketing efforts, we saw a collective attendance of over 4,500 individuals every year.

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LOGO REFRESH 

Free Life Church

Bringing the principles of a church to the 21st century, I partnered with a family who had inherited the organization. The transformation of their logo reflects their ever-evolving mission to become a cornerstone of the local community.

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Logo DESIGN 

Advanced Lighting Resource

Using competitive research, I created a versatile monogram logo design that would stand out amongst his immediate competition and attract his desired audience in South Orange County.  

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LABEL / PACKAGING REDESIGN 

Dulcis Milks

An organic homemade line of almond milks, the owner of Dulcis Milks wanted a label design that reflected her mission of healthy living and empowering single "momtrepreneurs" to pursue their passions. 

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Corporate Stationary 

Pancier Law

Communicating solely via email and phone calls, a Florida-based civil rights lawyer needed an update to his letterhead stationary. We combined the ideas of protection and civil rights law to create a simple yet powerful icon

Testimonials

What it's like to work with me.

"Because of Lucy's hard work, great attitude, innovative design talent and bright personality, her youthful and hip design aesthetics were able to attract large audiences for theatre, music, speech, art, and fundraiser events."

- Nina, W. | Saddleback College


Working with Lucy was such an enjoyable process. She took so much time to learn about our company and understand our goals. She has a unique design perspective that is applied with the knowledge that there is not a magic formula or one-size-fits all approach.

- Anna L. | Serengeti Trading Co.


Since day one, Lucy has been a trusted source for our team at JUNK whether we need to build out an entire campaign for a client or just bring another set of eyes in to look over our layouts. She’s bright, super fast, and asks the right questions. She can adapt to any style we need for a particular industry or need. She knows how to create just about anything you ask her to.

- RICHIE K. | JUNK FILMS

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Contact

Ready to work together?

Fill out the project inquiry form to begin your next project.

Or feel free to contact me directly at lucyruthdarby@gmail.com